About Us

Are you hooked yet? Because that's how this wild ride began!

It was the summer of '21, my buddies and I were chowing down on some seriously tasty crackers made by my awesome mom, Terri Harary. As we crunched, munched, and laughed we realized something terrifying: we couldn't stop.

With Covid 19 still lingering around I had some free time on my hands. 

I spoke with my mom and said "what if you bake the crackers? and I sell them?" We agreed and we took off!

I started selling my mom's insanely addictive crackers door-to-door to my local community in Deal NJ. After selling a few boxes, I had more and more customers reaching back out for more. That's when I realized I had something going...

I built up an Instagram account, hit up some local stores, designed some killer packaging, and implemented some seriously creative marketing strategies. And now? were selling these bad boys in 35 stores throughout Brooklyn, Manhattan, & NJ, and chasing for more!

So, if you're addicted yet, don't worry, you're not alone. Join us in building this biggest cracker company in the world and don't forget...Keep on Crack'N Up!